Influencer marketing is one of the best ways to build brand awareness and it is growing faster than digital ads.

Influencer marketing has made its way to the top and companies are investing more time and effort to the tactic than ever before. 

What Is Influencer Marketing?

Influencer marketing is a relationship between a brand and an influencer.

Influencers operate independently, creating their own content and integrating a company’s advertising specifications into it. The influencer is in control of the brand’s message, choosing how they would like to portray it.

Why Is Influencer Marketing So Important?

Before technological advancements, scheduled television was virtually the only mass media consumers had access to and was one of the main platforms marketers used to advertise to the masses.

Today, with the internet and the popularity of social media platforms like Instagram, Facebook and YouTube, people have unlimited freedom and choice over the content they want.

Access to the variety of contents to consumers is the problem for brands. As their target audience continues to spread out over various forms of media, it becomes increasingly difficult to reach them.

And influencer marketing is the solution to the problem.

What To Look Out For

Influencer marketing requires:

A high level of trust between a brand and a third party.

To sign lawful contracts

Brands should make sure that:

A brand must be sure the influencer’s content aligns with their overall image.

A company should also be careful of fake followers.

When picking an influencer, first make sure their followers were obtained organically. And this can be done manually, it is much easier to use a tool that checks for you, such as InstaCheck.

The tool is designed to detect fake accounts by analyzing their engagement, spam and overall activity.

There are many platforms available for influencer marketing. We recommend taking a look at Klear, Traackr and HYPR as great starting points.

- Ravi Rajan